Market Law

Market law is intended to protect consumers and to promote a functioning market by counteracting improper marketing and other unfair behaviour in the market. As a result, this field of law includes laws and rules that regulate the way in which companies may behave in their dealings with consumers and each other, and which relate to the structuring of their marketing activities. It also includes directives issued by a range of authorities on matters such as pharmaceuticals, food products and telecommunications, and EU law regulations.

Ekenberg & Andersson regularly assists both advertisers and PR and advertising agencies with market law issues. We offer advice on issues relating to the Marketing Practices Act, the Alcohol Act, the Tobacco Act and other applicable provisions in connection with, for example, the structuring of their marketing activities.

News

Ekenberg & Andersson Advokatbyrå har advised China Travel Service in the sale of Svensk-Kinesiska Resebyrån AB

Ekenberg & Andersson has advised the stock exchange listed Chinese company group China Travel Service in the sale of the Swedish subsidary Svensk-Kinesiska Resebyrån AB to management. Svensk-Kinesiska Resebyrån AB was the first Swedish travel agency that offered organized tourist travel to China, starting in 1978. The company is still among the Swedish market leaders within the sale of group- and custom travels to China and Southeast Asia.

Responsible at E&A was attorney Jonas Rogberg who supervised the work.

Ekenberg & Andersson recruits attorney Jonas Rogberg

With a special focus on M&A, Jonas will lead the firm's work on the Asian markets, particularly China. He was previously a sinologist at the Swedish Embassy in Beijing and has since 2007 been working at the Corporate Finance Department of Delphi Law Firm with a key role in the firm's China practice. As a Mandarin speaking Swedish lawyer, Jonas will assist both Swedish companies with their business in the region and such Asian companies that have interests in the Swedish market.